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The advertising industry is in love with AI-generated creatives. Consumers aren't. 🟣 82% of advertising industry executives believe that young people have a positive attitude toward AI-generated advertising. In reality, only 45% of Gen Z and Millennials feel positively about AI-generated ads. The main reason they dislike them is the poor quality of this type of advertising. At the same time, 73% of users say that…
In-house vs agency: why solo buyers lose where teams stay profitable You can hire a great in-house media buyer and put them in charge of Telegram Ads. But once you start spending serious budgets across multiple GEOs, the chances of wasting money go way up. Here are 5 reasons why working with a team makes more sense: 1️⃣ Experience across dozens of GEOs One buyer simply can’t accumulate as much data across markets,…
Telegram Ads now allows targeting bot audiences by interests The new feature is available across all types of ad accounts. As before, ads can only be placed in bots with an audience of 1,000+ users per month. ⏩ Hypothesis: if your product is a good fit for the bot’s audience, you may be able to get targeted traffic from bots at a lower cost than from channels. We’ll be testing this hypothesis in practice and will…